Today i learnt about how the promotion of the brand ALCOTT takes place.ALCOTT is a brand of DLF.along with it,DLF also owns 3 other brands which are boggi,DKNY and sunglass hut.one of the promotion which is going recently is that whomsover shops from alcott and the brand manager thinks that he is a premium customer is given a gift voucher of rs.1000 of sunglass hut.sunglass hut is a brand dealing with shades,of all high end luxurious brands like BVLGARI,TOM-FORD,CARTIERetc.so i learnt that in a way they are promoting their brand as well as their co-brand.
Also today i learnt about how the sales is calculated,and how they manipulate their sales according to the sales target.
Friday, June 5, 2009
Wednesday, June 3, 2009
DAY-2 (3 JUNE'09)
Today i did my routine job of analysing the cutomer and the store.
I also learnt about how the manufacturing of clothes at ALCOTT is done.ALCOTT being an italian brand,the warehouses are all in italy and the brand head goes for buying of the clothes twice or once every year.one problem which the brand face is in terms of dismatch of seasons, as what clothes they have in winters are too warm and are not suitable for delhi weather so the brand head has to buy the autumn winter collection in advance when their is summers in italy.
Also I learnt about the cycle of merchandise rotation for a season.
how the stock is maintained.
I also learnt about how the manufacturing of clothes at ALCOTT is done.ALCOTT being an italian brand,the warehouses are all in italy and the brand head goes for buying of the clothes twice or once every year.one problem which the brand face is in terms of dismatch of seasons, as what clothes they have in winters are too warm and are not suitable for delhi weather so the brand head has to buy the autumn winter collection in advance when their is summers in italy.
Also I learnt about the cycle of merchandise rotation for a season.
how the stock is maintained.
Tuesday, June 2, 2009
INTERNSHIP WORK-DAY 1(2 june'09)
Today was the first day of my internship in the brand ALCOTT,at DLF place saket.
Alcott is an apparel fashion brand,launched recently by DLF group.today i just noticed how the brand is working,what all is happening in the store,how are the employees working,how do they attend to the customer.
The first thing which i saw was that the staff was not in any proper uniform or any dress code,every staff member was wearing watever they want,some one was wearing benetton,someone was wearing levi's.they were not representing as the brand.
So i think that one of the major thing that the brand was lacking was in terms of their staff dress code.
Today i also saw that the visual merchandising done in the front of the store was very attractive ,people were coming in just seeing the VM ,which helped the store to increase the footfall in a large extent,which alltogether helpd them increasing the sales.
Demographics of the customer who was coming in the store was highly diverse,all age group was coming in,but according to my observation and the segmentation which i did i noticed that customer in the age group of 18-20yrs were the maximum,and also one more intersting fact that i came across was that customer in the age group of 30 and above were the secong best category which came in the store.
Also people were demanding clothes which were displayed in the store in the form of in-store adds,but the but the store did not had those clothes ,so the store could also improve on this.
So, that is what i noticed today.
Alcott is an apparel fashion brand,launched recently by DLF group.today i just noticed how the brand is working,what all is happening in the store,how are the employees working,how do they attend to the customer.
The first thing which i saw was that the staff was not in any proper uniform or any dress code,every staff member was wearing watever they want,some one was wearing benetton,someone was wearing levi's.they were not representing as the brand.
So i think that one of the major thing that the brand was lacking was in terms of their staff dress code.
Today i also saw that the visual merchandising done in the front of the store was very attractive ,people were coming in just seeing the VM ,which helped the store to increase the footfall in a large extent,which alltogether helpd them increasing the sales.
Demographics of the customer who was coming in the store was highly diverse,all age group was coming in,but according to my observation and the segmentation which i did i noticed that customer in the age group of 18-20yrs were the maximum,and also one more intersting fact that i came across was that customer in the age group of 30 and above were the secong best category which came in the store.
Also people were demanding clothes which were displayed in the store in the form of in-store adds,but the but the store did not had those clothes ,so the store could also improve on this.
So, that is what i noticed today.
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