Saturday, June 13, 2009

VISUAL MERCHANDISING LEARNINGS

Today i did my routine work along with it i went to survey in the mall outside the store for getting the questionare filled.
Along with it i was made to understand how the visual merchandising takes place in a store and how it should be applied.
I learned that all the clothes according to current fashion should be displayed in a layering manner.always the accent colors(the brighter shades like red,purpleetc.)should be put in front with the combination of base colors(lighter colors)
The stacking which is done should always be in a proper manner and of equal length comprising of 1cm distance each.
Today i came to know that the biggest competitor of ALCOTT internatinally are Abercrombie & fitch and scorpion bay.

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