INTERNSHIP WORK-DAY 1(2 june'09)

Today was the first day of my internship in the brand ALCOTT,at DLF place saket.
Alcott is an apparel fashion brand,launched recently by DLF group.today i just noticed how the brand is working,what all is happening in the store,how are the employees working,how do they attend to the customer.
The first thing which i saw was that the staff was not in any proper uniform or any dress code,every staff member was wearing watever they want,some one was wearing benetton,someone was wearing levi's.they were not representing as the brand.
So i think that one of the major thing that the brand was lacking was in terms of their staff dress code.
Today i also saw that the visual merchandising done in the front of the store was very attractive ,people were coming in just seeing the VM ,which helped the store to increase the footfall in a large extent,which alltogether helpd them increasing the sales.
Demographics of the customer who was coming in the store was highly diverse,all age group was coming in,but according to my observation and the segmentation which i did i noticed that customer in the age group of 18-20yrs were the maximum,and also one more intersting fact that i came across was that customer in the age group of 30 and above were the secong best category which came in the store.
Also people were demanding clothes which were displayed in the store in the form of in-store adds,but the but the store did not had those clothes ,so the store could also improve on this.
So, that is what i noticed today.