Today i did my routine work of analysing the customer,along with it i was made to do a competitor analysis with benetton.i was made to sit in the benetton store which is just next to the ALCOTT store and i was asked to do a comparitive study to find out how the two brands are different.
I founded that firstly their is huge difference between both the brands .benetton staff has a proper uniform or they have dress for the day.
Benetton is promoting their brand very well through various methods like giving discounts coupons,loyalty card system,hoardings,advertisements etc. wereas alcott is a very new brand so they is no loyalty card system,no advertisements only discount vouchers are their.
Another thing which i noticed that the sales target for benetton is very high as compared to the sales target at alcott.
Another thing,benetton caters to sizes such as :xs,s,m,l,xl,xxl wereas alcott caters to only:s,m,l(*and xl only in few styles)
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