Today i did my daily work along with i sorted out the catchment targeted for ALCOTT.I did it with the help of the customer database that was available at the store and according to the analysis the maximum number of catchment which alcott is targeting comes from mainly the south zone of delhi and the second best category is from gurgaon.so these two are the major areas from where their target cutomer is residing.
Also i noticed how the brand is trying to connect with the target customer.Firstly they are trying to connect emotionally through the advertisements and the punch line of the brand "space for your style"
most of the customers walk in seeing the punch line and they feel the punch line.the advertisement that the brand have is very youthful,casual,very flamboyant which actually repreents the brand.
Secondly the brand is offering good value to the customer in the terms of price.the prices are very affordable for the Delhites today and quality of the material used is pretty good,as well as the style is very good.so getting all the factor under one roof is also making the customer walk in back the store as well as connecting the customer emotionally with the brand.
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