Today i learnt about how the promotion of the brand ALCOTT takes place.ALCOTT is a brand of DLF.along with it,DLF also owns 3 other brands which are boggi,DKNY and sunglass hut.one of the promotion which is going recently is that whomsover shops from alcott and the brand manager thinks that he is a premium customer is given a gift voucher of rs.1000 of sunglass hut.sunglass hut is a brand dealing with shades,of all high end luxurious brands like BVLGARI,TOM-FORD,CARTIERetc.so i learnt that in a way they are promoting their brand as well as their co-brand.
Also today i learnt about how the sales is calculated,and how they manipulate their sales according to the sales target.
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