Today I went to survey outside the store in select city as well MGF mall. I came to know that there is very less number of people who are aware of the brand Alcott. And the one who are aware also got to know just while walking in the mall.
The brand awareness is quite low. On asking about the competitor most of them say benetton or lerros, but I feel that benetton is not the actual competitor since benetton is a highly established brand while alcott has just entered the Indian market.lerros is the actual competitor.lerros has got the same product range as well as the same pricing structure. Internationally Abercrombie and Fitch and scorpian bay is the biggest competitor.
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